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Grassroots Marketing: The Power of Community Involvement

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About the Course:

Raising awareness, gaining local market visibility or establishing new partnerships can seem like a daunting task that yields no real return on investment. It’s a known fact that many challenges small nonprofit organizations repeatedly face when it comes to achieving their marketing goals includes lack of funding, limited staffing and support resources, along with direct access to the right expertise to drive plan development and execution.

This webinar will explain how you can be a part of a unified movement to increase awareness about the needs of grieving children and raise the public profile of grief and bereavement centers across the country. You can gain your community’s trust and attention when addressing such a sensitive subject. This presentation will take a deep dive into ways to identify the right grassroots marketing tactics that will help you build a customizable marketing plan to support your organizational goals.

Grassroots marketing is community focused and is all about building strategic relationships with key constituents. It starts from the ground up and is targeted towards specific groups or prospects in an effort to build your brand, communicate your message and establish co-op partnerships. It is the most versatile and inexpensive approach to marketing because you can implement a strategy that is unique to the mission and vision of your organization. It’s the most effective way to help you build a foot print in your community and initiate the conversation about childhood bereavement.

This course is based on the recorded webinar, Grassroots Marketing: The Power of Community Involvement created by A’Lisha Williams in 0.


National Alliance for Grieving Children

Publication Date:


Course Material Author

A'Lisha Williams

A’Lisha M. Williams is a consultative marketing leader who has spent the last 15 years advancing her professional portfolio in the areas of integrated marketing communications, digital business initiatives, multi-channel content development and project management. Her career has afforded her the chance to educate, empower and invent transformative ways to effectively communicate in today’s multi-faceted mainstream society. Gifted with a traditional old school PR mentality along with the tenacity for grassroots marketing and strategic partnerships, A’Lisha has been a change agent, as a consultant and volunteer, for many global and national non-profit organizations and corporations. A’Lisha recently served on the Board of Directors for the National Alliance for Grieving Children and is currently a consultant for the organization responsible for leading the efforts to develop a national childhood bereavement initiative. As a teenager, her own father died at the age of 39 after a brief battle with stomach cancer. Due to her own personal experience she adamantly believes in helping rebuild the foundation for families who struggle to cope with a death loss by educating communities across the country about the impact of grief. With a Bachelor of Arts Degree in Communications from Stephen F. Austin State University, A’Lisha is a native of Fort Worth, Texas where she currently resides.

Course Creator

Tyler Gibson

Recommended For:

This course is recommended for health care professionals, especially psychologists, counselors and social workers who seek knowledge about marketing tactics as it relates to raising awareness for the needs of grieving children. It is appropriate for all levels of participants’ knowledge.

Course Objectives:

  1. Describe Grassroots Marketing and discuss how it can help achieve organizational goals

  2. Identify your organization’s strengths and pursue the right method of implementation to raise awareness and local market visibility

  3. Identify the right community partner and establish co-op partnerships

  4. Discuss best practices for building a marketing plan and how to identify resources to support it

Use our CE Approvals tool to look up your state requirements and how can help you meet them, or log in to your member account to show approvals relevant to your licensure.

American Academy of Health Care Providers in the Addictive Disorders (AAHCPAD)

1.5 credit hour

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American Psychological Association (APA)

1.5 credit hour

CE Learning Systems is approved by the American Psychological Association to sponsor continuing education for psychologists. CE Learning Systems maintains responsibility for this program and its content.

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Commission on Dietetic Registration (CDR)

1.5 ce credit hour

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NAADAC, the Association for Addiction Professionals (NAADAC)

1.5 credit hour

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National Association of School Psychologists (NASP)

1.5 credit hour

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Course Retired
Course Number 102116
1.5 credit hour
Log in for credit hours relevant to your licensure.

  • Recorded Webinar
Exam Fee: No Longer Available
4.25 out of 5
4 members have taken this course