Grassroots Marketing: The Power of Community Involvement
Total CE Credit Hours: 1.5 Course Info URL: https://www.ce-credit.com/courses/102116
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Raising awareness, gaining local market visibility or establishing new partnerships can seem like a daunting task that yields no real return on investment. It’s a known fact that many challenges small nonprofit organizations repeatedly face when it comes to achieving their marketing goals includes lack of funding, limited staffing and support resources, along with direct access to the right expertise to drive plan development and execution.
This webinar will explain how you can be a part of a unified movement to increase awareness about the needs of grieving children and raise the public profile of grief and bereavement centers across the country. You can gain your community’s trust and attention when addressing such a sensitive subject. This presentation will take a deep dive into ways to identify the right grassroots marketing tactics that will help you build a customizable marketing plan to support your organizational goals.
Grassroots marketing is community focused and is all about building strategic relationships with key constituents. It starts from the ground up and is targeted towards specific groups or prospects in an effort to build your brand, communicate your message and establish co-op partnerships. It is the most versatile and inexpensive approach to marketing because you can implement a strategy that is unique to the mission and vision of your organization. It’s the most effective way to help you build a foot print in your community and initiate the conversation about childhood bereavement.
This course is based on the recorded webinar, Grassroots Marketing: The Power of Community Involvement created by A’Lisha Williams
Journal/Publisher
National Alliance for Grieving Children
Publication Date:
3-5-2015
Course Material Author
A'Lisha Williams, presenter
A'Lisha M. Williams is a consultative marketing leader who has spent the last 15 years advancing her professional portfolio in the areas of integrated marketing communications, digital business initiatives, multi-channel content development and project management. Her career has afforded her the chance to educate, empower and invent transformative ways to effectively communicate in today's multi-faceted mainstream society. Gifted with a traditional old school PR mentality along with the tenacity for grassroots marketing and strategic partnerships, A'Lisha has been a change agent, as a consultant and volunteer, for many global and national non-profit organizations and corporations. A'Lisha recently served on the Board of Directors for the National Alliance for Grieving Children and is currently a consultant for the organization responsible for leading the efforts to develop a national childhood bereavement initiative. As a teenager, her own father died at the age of 39 after a brief battle with stomach cancer. Due to her own personal experience she adamantly believes in helping rebuild the foundation for families who struggle to cope with a death loss by educating communities across the country about the impact of grief. With a Bachelor of Arts Degree in Communications from Stephen F. Austin State University, A'Lisha is a native of Fort Worth, Texas where she currently resides.
A'Lisha Williams authored the material only, and was not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.
This course is recommended for health care professionals, especially psychologists, counselors and social workers who seek knowledge about marketing tactics as it relates to raising awareness for the needs of grieving children. It is appropriate for all levels of participants' knowledge.
Course Objectives:
After taking this course, you should be able to:
Describe Grassroots Marketing and discuss how it can help achieve organizational goals
Identify your organization's strengths and pursue the right method of implementation to raise awareness and local market visibility
Identify the right community partner and establish co-op partnerships
Discuss best practices for building a marketing plan and how to identify resources to support it
Disclosure to Learners
Disclosure of Relevant Financial Relationships
CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited
Continuing Medical Education. Any individuals in a position to control the content of a CE activity –
including faculty, planners, reviewers, or others ― are required to disclose all relevant financial
relationships with ineligible entities (formerly known as commercial interests).
The following relevant financial relationships have been disclosed by this activity's planners, faculty, and
the reviewer:
Planners and Reviewers
The planners of this activity have reported that they have no relevant financial relationships.
Commercial support
There is no commercial support for this distance-learning course.
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