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Developing a Stigma Reduction Initiative

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About the Course:

The resource kit upon which this course is based is intended to raise awareness of mental health and help counter the stigma and discrimination faced by people with mental illnesses. In 2003 the Substance Abuse and Mental Health Services Administration (SAMHSA), launched the Elimination of Barriers Initiative (EBI). Based in eight pilot states, the EBI aimed to build awareness of and counter the discrimination and stigma associated with mental illness. A key component of the EBI is grass roots support and outreach. Each of the eight states that participated in the EBI formed partnerships, mobilized volunteers, and conducted other on-the-ground activities that generated attention from the media, paved the way for entry into school systems and businesses, and took mental health out of the shadows.

Mounting a stigma reduction initiative requires a significant investment, in terms of both human and financial resources. As the ugly veil of stigma gives way to compassion and acceptance, the reward of the hard work is realized. This course is intended to provide the training and tools necessary to make the effort of creating a mental health stigma reduction initiative a productive and organized endeavor.

This course is based on the reading-based online article, Developing a Stigma Reduction Initiative created by Subtance Abuse and Mental Health Services Administration Staff


U.S. Department Of Health And Human Services

Publication Date:


Course Material Author

Subtance Abuse and Mental Health Services Administration Staff

Subtance Abuse and Mental Health Services Administration Staff authored the material only, and was not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.

Course Creator

Keith Gibson, Ph.D.

Recommended For:

This course is recommended for health care professionals, especially psychologists, counselors, social workers, mental health facility administrators, and nurses who seek knowledge about how to go about developing a mental health stigma reduction initiative. It is appropriate for all levels of participants’ knowledge.

Course Objectives:

  1. Explain what the EBI is about.

  2. Describe how to go about mounting a stigma reduction initiative.

  3. Cite examples of successfully implemented programs.

  4. Demonstrate a familiarity with outreach materials and how to most effectively utilize them.

  5. Be able to apply lessons learned and tips offered to the design and implementation of a mental health stigma reduction initiative.

Course Article

Course Article

Exam Questions

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Course Retired
Course Number 101082
  • 6 CE credit hours
  • NBCC: 5.5 CE credit hours

  • Reading-Based Online
Exam Fee: No Longer Available

No Cost Materials

4.41 out of 5
163 members have taken this course

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