The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Total CE Credit Hours: 6 Course Info URL: https://www.ce-credit.com/courses/100873
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This book is abut the discipline needed for a company to become and remain a leader. It’s based on five years of research and practice with one of the fastest-growing management consulting firms in the world. They point out that the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, the authors show what it takes to become a leader in a market, and stay there, in an ever more sophisticated and demanding world.
This course is based on the book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market created by Michael Treacy and Fred Wiersema
Publication Date:
copyright 95-97
Course Material Authors
Course Material Authors authored the material only, and were not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.
Michael Treacy
Mr. Treacy is a leading authority and lecturer on business strategy and corporate transformation.
Fred Wiersema
Mr. Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment.
This course is for professionals who consult with businesses. It can be beneficial for those with introductory to advanced knowledge about working with businesses.
Course Objectives:
After taking this course, you should be able to:
To discuss and explain how the three value disciplines help establish market leaders
To explain and to provide examples of the discipline of operational excellence
To explain and to provide examples of the discipline of product leaders
To explain and to provide examples of the discipline of customer intimacy
To discuss important issues surrounding establishing a value discipline agenda
Disclosure to Learners
Disclosure of Relevant Financial Relationships
CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited
Continuing Medical Education. Any individuals in a position to control the content of a CE activity –
including faculty, planners, reviewers, or others ― are required to disclose all relevant financial
relationships with ineligible entities (formerly known as commercial interests).
The following relevant financial relationships have been disclosed by this activity's planners, faculty, and
the reviewer:
Planners and Reviewers
The planners of this activity have reported that they have no relevant financial relationships.
Commercial support
There is no commercial support for this distance-learning course.
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