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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

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About the Course:

This book is abut the discipline needed for a company to become and remain a leader.  It’s based on five years of research and practice with one of the fastest-growing management consulting firms in the world.  They point out that the rules for market leadership are changing.  Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving.  In disarmingly simple and provocative terms, the authors show what it takes to become a leader in a market, and stay there, in an ever more sophisticated and demanding world.

This course is based on the book, The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market created by Michael Treacy and Fred Wiersema in 0.

Publication Date:

copyright 95-97

Course Material Authors

Michael Treacy

Mr. Treacy is a leading authority and lecturer on business strategy and corporate transformation.

Fred Wiersema

Mr. Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment.

Course Creator

Keith Gibson, Ph.D.

Recommended For:

This course is for professionals who consult with businesses. It can be beneficial for those with introductory to advanced knowledge about working with businesses.

Course Objectives:

  1. To discuss and explain how the three value disciplines help establish market leaders

  2. To explain and to provide examples of the discipline of operational excellence

  3. To explain and to provide examples of the discipline of product leaders

  4. To explain and to provide examples of the discipline of customer intimacy

  5. To discuss important issues surrounding establishing a value discipline agenda

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Course Retired

Categorized in:

Course Number 100873
6 credit hours
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Exam Fee: No Longer Available
4.43 out of 5
6 members have taken this course