100874: Storytelling in Organizations

About the Course:

This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing, organizations in the 21st century. It reflect a conversation that took place under the auspices of The Smithsonian Associates in April 2001 and the effects that this conversation has stimulated since then.

Publication Date:

2004

Authors

John Seely Brown; Stephen Denning; Katalina Groh; Laurence Prusak

About the Authors:

Mr. Brown was formerly Director of Xerox PARC, and is an independent consultatnt.

Mr. Denning was formerly Program Director for Knowledge Management at the World Bank, and is an independent management counsultant.

Ms. Groh is a writer, producer, and director of independent films and documentaries.

Mr. Prusak was formerly with IBM Global Services and is an independent consult. He has authored several books, including “Knowledge in Organizations”.

Recommended For:

This course is recommended for business consulting health care professionals who seek knowledge about business intervention strategies. It is appropriate for all levels of participants’ knowledge.

Course Objectives:

1. To identify the categories of stories people tell in organizations.

2. To explain how narrative is linked with practice and knowledge in an organization

3. to describe application of storytelling to spark organizational change