10084: The E Myth Revisited: Why Most Small Businesses Don't Work

About the Course:

The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business—from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Author

Michael E. Gerber

About the Authors:

Michael Gerber is the chairman of the Berber Business Development Corporation. Though of by many as the “leading voice for small business in America, ” Michael Gerber has spoken to thousands of small-business owners, managers, and corporate executives throughout the world.

Course Objectives:

1. To discuss the fatal assumption that’s behind the entrepreneurial myth

2. To explain a way of doing business that has the power to dramatically transform any small business

3. To discuss the important components is building a small business that works