10068: Good to Great: Why Some Companies Make the Leap… and Others Don’t

About the Course:

An extensive study of companies that made the transition from being merely a good company to being a great company over a period of many years. It is not about the classic “turnarounds” or the short spurt improvements a company can achieve. It uncovers what was different about all these great companies versus good companies in the same industry.

Author

Jim Collins

About the Authors:

Mr. Collins was co-author of an earlier study published under the title: Built to Last: Successful Habits of Visionary Companies. He was a faculty member at the Stanford University Graduate School of Business. He currently has his own independent research laboratory in Boulder, Colorado.

Course Objectives:

1. To better understand how companies make a transition to sustained outstanding performance

2. To understand what principles and characteristics distinguish those companies that substantially improve their performance from those which never reach that level or reach it for a brief period only